Me , Myself and My Creativity
Creativity ? Who's genius at that?
Ad maker Prasoon Joshi on being asked by Times Of India in an interview "What is your worst nightmare?"replied...."When everyone becomes creative....". Either he meant that he would loose his job then...or he tried to emphasize on the fact that not everyone can be creative.Now
Prasoon heads McCann Erickson and with a proven record of super ad campaigns, everyone knows about him as creative genius...he has no reason to feel insecure about his job.But surely at a post like his its rather consuming job when he has to choose between creative and non-creative people.Most importantly , he has to see which ad campaign would work for the client.
Strange is the world of creativity ,theres no perfect definition to it.Am i creative? i tried to figure out....poor....was wrong on all fronts.This year has seen so many ads make waves.....i liked the latest TATA Indica V2 ad ....the "must be true" one . And then last year there were the orange , colgate and so many brilliant ones.Pepsi's oye bubly is making rounds as ringtone, such has been popularity of these campigns.But ask experts about prospects of all ads this year at Cannes and they paint a gloomy picture.Still they are kind enough to say that some ads were quiet eciative ....like the Air India ad. Yes the same one in which the captain is tought dining manners by his little daughter in the same flight he is supposed to monitor.....saying AI lets your heart fly.What was that???....i didnt get it.Air India ad never figured in my favourites....nor was favourite of anyone i knew.in fact none of my favourite ads were included in probables list.This rocked me ......as i was once on the path of making a foray in this industry on the sheer confidence that i am creative and can handle the challenges of promotion and advertising.
I believe Prosoon was pointing to similar situation where one with his imagination and faith on his rather sense of creativity that is otherwise fruitless for the campaign, challenges the one who can really deliver and there ensues a clash of abstract concepts.
Not that everytime i was wrong ........When asked in an interview.....my favourite 5 ads....whatever i replied ...3 figured in top 5 ads that
year.So u see i did have an eye for them....but again the reason i cited for those three to be my favourite was too vague for the ones with creative eye.
An eye for Ad sense is something i always thought i had......Now a days i feel i am yet to figure out Me , Myself and My Creativity
Ad maker Prasoon Joshi on being asked by Times Of India in an interview "What is your worst nightmare?"replied...."When everyone becomes creative....". Either he meant that he would loose his job then...or he tried to emphasize on the fact that not everyone can be creative.Now
Prasoon heads McCann Erickson and with a proven record of super ad campaigns, everyone knows about him as creative genius...he has no reason to feel insecure about his job.But surely at a post like his its rather consuming job when he has to choose between creative and non-creative people.Most importantly , he has to see which ad campaign would work for the client.
Strange is the world of creativity ,theres no perfect definition to it.Am i creative? i tried to figure out....poor....was wrong on all fronts.This year has seen so many ads make waves.....i liked the latest TATA Indica V2 ad ....the "must be true" one . And then last year there were the orange , colgate and so many brilliant ones.Pepsi's oye bubly is making rounds as ringtone, such has been popularity of these campigns.But ask experts about prospects of all ads this year at Cannes and they paint a gloomy picture.Still they are kind enough to say that some ads were quiet eciative ....like the Air India ad. Yes the same one in which the captain is tought dining manners by his little daughter in the same flight he is supposed to monitor.....saying AI lets your heart fly.What was that???....i didnt get it.Air India ad never figured in my favourites....nor was favourite of anyone i knew.in fact none of my favourite ads were included in probables list.This rocked me ......as i was once on the path of making a foray in this industry on the sheer confidence that i am creative and can handle the challenges of promotion and advertising.
I believe Prosoon was pointing to similar situation where one with his imagination and faith on his rather sense of creativity that is otherwise fruitless for the campaign, challenges the one who can really deliver and there ensues a clash of abstract concepts.
Not that everytime i was wrong ........When asked in an interview.....my favourite 5 ads....whatever i replied ...3 figured in top 5 ads that
year.So u see i did have an eye for them....but again the reason i cited for those three to be my favourite was too vague for the ones with creative eye.
An eye for Ad sense is something i always thought i had......Now a days i feel i am yet to figure out Me , Myself and My Creativity
posted by i at 9:10 AM
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